LeBron James, Crypto.com team up to help Akron kids learn more about technological careers

LeBron James, Crypto.com team up to help Akron kids learn more about technological careers

They have already learned firsthand about how things drive and soar from Goodyear.

How toys are made and designed by Little Tikes.

And now Akron students participating in his I Promise program are going to venture into the Metaverse.

NBA star LeBron James has announced a new partnership between Crypto.com and his namesake foundation to help Akron kids — some 1,600 in all — to learn firsthand not only how cryptocurrency works, but the technology behind it and all the ways it will impact their lives and potential career paths in the future.

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“It’s been amazing to see how many doors we’ve been able to open for my I Promise students and their families through the work we do with our partners and what we’re building with House Three Thirty," James told the Beacon Journal through a spokesperson. "It’s important to me that we keep opening those doors – especially when it comes to Web3 and our digital future.

"I’m still learning as everything keeps evolving, and now with Crypto.com, I want to make sure my kids and families are part of that as well.”

LeBron James, Crypto.com team up to help Akron kids learn more about technological careers

The exact terms of the deal were not disclosed, but the partnership will run for multiple years.

Students' families can participate in program as well

Students in the I Promise program, which works to keep academically at-risk students in the classroom on the path to not only a high school diploma but also a college degree, will learn about the technology and related career fields in virtual and in-person settings from experts provided by Crypto.com.

The partnership and training opportunities will extend not only to the kids, but also to their families as a part of the foundation's holistic approach to focusing on individual children and their siblings and parents as well to help build stronger and more stable families in Akron, where James grew up.

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said.

“Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I’m looking forward to working with them to bring these opportunities to my community.”

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This new partnership also plays well into the foundation's ongoing project to transform the former Tangier restaurant and event center, not far from the I Promise School campus on West Market Street where LeBron's Foundation opened a school in 2018, into House Three Thirty.

Once the work is done, the renovated space will bring many of the foundation's various community resources for its families together under one roof. That includes career planning and job training opportunities that employers like Crypto.com are looking for in candidates.

Crypto.com CEO Kris Marszalek discusses I Promise program

Crypto.com has been around since 2016 and has 10 million customers.

The company took over the naming rights about a month ago of the arena in Los Angeles, where James now plays for the Lakers.

“We are very proud to partner with LeBron James and his foundation on the transformational work they are doing in Akron. We share their passion for innovation and rethinking old models,” Kris Marszalek, co-founder and CEO of Crypto.com, told the Beacon Journal through a spokesperson.

"We are excited to work with them to develop new educational resources and job training opportunities, which can then be replicated in other communities, enabling even more people to achieve financial independence and self-determination.”

Craig Webb can be reached at cwebb@thebeaconjournal.com.